GRAIN FED
POULTRY & MEAT

NO ADDED SALT

NO HORMONES

GRAIN FED

HOW IT'S MADE

Explore the process in which we prepare your healthy meals

1

BREEDER FARMS

Immediately after hatching, day old chicks from the world best breeds are flown to Lebanon.
They are raised in 5 different locations with a total capacity of 125,000 breeders. Farms are kept under strict biosecurity conditions to prevent diseases. Mandatory personnel showers and truck disinfection are required prior to farm entry. At around 24 weeks of age the breeders start laying fertilized eggs. A well trained team of veterinarians, poultry scientists and nutritionists monitor the flocks on a daily basis ensuring the quality of the produced eggs prior to sending them to the hatchery.

2

HATCHERIES

Eggs from the breeder farms are delivered to the hatcheries on a daily basis. They are sorted for potential quality defects before incubation for 21 days in modern incubators under controlled temperature and humidity conditions. A well trained team operates and controls the computer monitored incubation and hatching process. Hatched chicks are then vaccinated against diseases and transported in special trucks to our broiler farms. Our hatchery output capacity is 280,000 chicks per week.

3

BROILER FARMS

Our broiler farms are located in different parts of North and Mount Lebanon. Day old chicks from the hatcheries are kept and raised in broiler farms following animal welfare guidelines until they reach a weight of approximately 2 Kg. Broilers are fed an all grain diet based on a mixture of soya and corn. Strict biosecurity is enforced to ensure broilers wellbeing and prevent diseases. Veterinarians and Poultry Experts monitor the flocks and attain to their daily needs.
We were the first company in the Middle East to enter the elite ROSS 400 club for European Production Efficiency. Our broiler farms capacity currently stands at 10 million birds per year.

4

FEED MILL PLANT

We currently operate Lebanon’s largest feed mill plant in Kfarhazir area with a production capacity of 40 tons/hr and storage capacity for 9,000 tons. Carefully selected and tested corn and soya are crushed, mixed then pasteurized at 82C to kill possible pathogens before being palletized and sent to the farms in specialized trucks. Poultry nutritionists and agriculture engineers develop the all-natural recipe of the feed and monitor the computerized and fully automated process.

5

SLAUGHTER HOUSE

In 2016 we will open the most advanced automatic slaughtering and cut-up facilities in Lebanon with a capacity of 6,000 birds per hour. Slaughtering is done according to “Sharia” and follows animal welfare guidelines.
The slaughterhouse is part of a development project with roads, electricity and phone lines that can benefit the neighboring population in Chekka and its surroundings.
The project won the European Union’s EDILE Award for local empowerment and environmental care.
Waste water from the slaughterhouse will be treated and used to irrigate neighboring fields through a plant partly funded by E.U. Solid waste will be transformed to meat meal eliminating environmental hazards.

6

PROCESSING

Surprise coming soon

7

LABORATORY

All our production is monitored by our lab. Work in the laboratory is divided into three major tasks:
– Quality assurance tests on feed samples taken from the feed mill before and after processing, to monitor the feed quality.
– Regular serology and virology tests are carried on broilers and breeders from all the farms to monitor the vaccine application and the health status of the chicks.
– Microbiological tests for final product samples coming from the slaughterhouse, to ensure their compliance with European specifications.

8

DISTRIBUTION

All our products are transported in company owned refrigerated trucks. Trucks’ locations and temperatures are continually tracked and monitored by GPS locators and data collectors to ensure the speedy and good delivery of our products.